Empowering Supplies Slings Hooks to Soar on Amazon
CASE STUDY: Eco Sphere Technology Inc partnered with a client to revolutionize their Amazon advertising. Overcoming algorithm biases, they achieved outstanding results: a 3,000% increase in weekly orders, remarkable Cyber Monday performance, and over $5 million in sales. Ad efficiency soared, propelling revenue growth. A promising future lies ahead for Eco Sphere Technology Inc and their client.
01. Introduction
Eco Sphere Technology Inc partnered with the client in January 2022 and began altering its advertising program to account for the seasonality of some of its products. To accomplish their goals, we had to overcome inherent biases in Amazon’s algorithm and construct Empire Rigging’s advertising campaigns. Our team frequently transformed the campaign to take advantage of the seasonal interest in Empire Rigging’s products.
After we altered the ad to match the required theme, we were able to draw a much larger audience to in-season items. At the same time, we focused on attracting consumers to out-of-season products that needed certain themes. As a result of our multifaceted approach, Empire Rigging experienced: A three thousand percent increase in weekly orders, A tremendous increase in orders during Cyber Monday 2022; and a big boost in Amazon sales in core and seasonal items.
02. The Challenges
When we partnered with them, the client’s primary objectives were to boost Amazon Ads growth efficiency, reduce advertising buying costs to 30 percent or less, and earn consistent yearly profits. While the goals were relatively easy to achieve, they required a nuanced strategy.
The client experienced challenges with its marketing and sales in practically every area. The company got a few weekly orders, and their Amazon store needed more content or development. As a result, the company needed help to establish its products. Their advertising efficiency could have improved.
We noticed another dilemma: The Amazon algorithm was inherently biased against the client products because of the seasonal issue. According to Amazon’s algorithms, people were not interested in products without an upcoming holiday. To overcome this challenge, We would need to develop a complex marketing strategy and adjust ad campaigns constantly until we achieve the desired outcomes to overcome this issue.
03. The Solution
Our primary objective was to boost the client’s Amazon Ad effectiveness so that we could connect with the correct audience. We produced new and engaging ad campaigns of various kinds.
We used SEO and PPC techniques to reach a wider audience across multiple channels. We continuously revised and optimized content to remain appealing to consumers throughout the campaign. Because the client offers products for every season, theme, and holiday, its advertising content must be regularly altered.
We developed ads that would appeal to the most significant number of people to draw the most interest for each theme or seasonal celebration. We maintained select content to keep up the out-of-season products and create content appealing to consumers who plan extensively for holidays.
Furthermore, we created content and marketing material organized by theme and season. This helped us defeat the Amazon algorithms’ biases and improve ad performance. Our team had to alter the client ads to maintain ad efficiency regularly. Because we have continued to conduct update campaigns as necessary, The client has maintained its quarterly growth consistently.
03. The Result
Our custom advertising solutions assisted us in developing a substantial sales boost for core and seasonal goods on Amazon. Our strategy also improved ad efficiency, resulting in primarily self-financing ads. As a result, the client has been able to grow their revenue.
Our client’s most essential critical performance indicators (KPIs) are the cost of goods sold, advertising attributed revenue, units ordered, and overall revenue. Because of the client’s consistent year-over-year improvement across all these KPIs, we partnered with Eco Sphere Technology Inc in Q4 of 2021.
We accomplished an 11,111% increase in sales in Q4 of 2021 due to our partnership. The client generated over $5 million in sales in 2021. We have had excellent earnings in Q1 and Q2 of 2021, with more excellent earnings in Q1, Q2, and Q3. The client earnings have been strong before this, and the future also appears bright.
