Mushroom Growing Supply
CASE STUDY: Eco Sphere Technology Inc Successful Scaling and Maintenance of a 4X ROAS for Mushroom Growing Supplies
01. Introduction
Eco Sphere Technology Inc is an agency specializing in digital marketing and advertising strategies. In this case study, we will examine how Eco Sphere Technology Inc effectively scaled and maintained a 4X Return on Ad Spend (ROAS) for a client in the mushroom growing supplies industry. Eco Sphere Technology Inc achieved remarkable results for their client by implementing targeted strategies and leveraging their expertise.
02. Client Background & Challenges
The client, a leading provider of life-coaching planners, offers a tool designed to help individuals regain control over their lives and pursue their dreams. Since its inception, the client has grown significantly, building a global community of over one million people.
The client approached Eco Sphere Technology Inc with the challenge of expanding their reach beyond their organic customer demographic through paid acquisition strategies. With limited experience in this area, the client sought guidance in utilizing search and social ads effectively while adhering to their firm brand guidelines. The primary challenge was developing campaigns to achieve a high return on investment (ROI) and attract a broader audience.
03. The Solution
- Facebook Audience Targeting: Eco Sphere Technology Inc established a robust Facebook prospecting audience by combining interests and lookalikes. This approach allowed for identifying potential customers who shared characteristics and interests similar to the client’s existing customer base. Eco Sphere Technology Inc aimed to maximize campaign effectiveness and reach by targeting these relevant audiences.
- Retargeting Campaigns: Leveraging Facebook’s retargeting capabilities, Eco Sphere Technology Inc developed tailored campaigns based on various intervals since the last site visit. This strategy ensured that the client’s ads were consistently displayed to individuals who had already shown interest in their life-coaching planner. By maintaining a presence in their audience’s digital journey, Eco Sphere Technology Inc aimed to increase conversions and drive repeat visits to the client’s website.
- Google Advertising: Eco Sphere Technology Incimplemented a comprehensive approach to build brand awareness through Google search, display, video, and shopping campaigns. By utilizing search ads, the client’s products could be easily discovered by individuals actively seeking life-coaching tools. Display and video campaigns captured attention and delivered visually engaging content. Shopping campaigns were employed to showcase the client’s products directly within Google’s shopping platform, increasing visibility and driving purchase intent.
03. The Result
- Expanded Reach: Through Eco Sphere Technology Inc’s strategic implementation of Facebook and Google campaigns, the client significantly expanded their reach beyond their core organic customer demographic. The targeted approach helped attract new customers who aligned with the client’s brand and values.
- Increased Revenue: The high-ROI campaigns executed by Eco Sphere Technology Inc resulted in increased revenue for the client. By effectively leveraging Facebook and Google advertising platforms, the client experienced a notable boost in sales and conversions, directly impacting their bottom line.
- Strengthened Brand Awareness: The strategic use of Facebook and Google campaigns enabled the client to enhance their brand awareness within the life-coaching planner industry. Increased visibility, engaging content, and targeted messaging helped solidify the client’s position as a trusted provider of tools for personal growth and goal achievement.
Eco Sphere Technology Inc does excellent work. I highly recommend them! Their quality, attention to detail, and professionalism are simply amazing.– Daniel Gao
