Increased Revenue for a Goal-Based Planner
CASE STUDY: Boosting Organic Traffic and Conversions for Goal-Based Planner
01. The Challenge
Our client, a renowned goal-based financial planning platform, was faced with the challenge of improving its online visibility, attracting a larger user base, and increasing revenue. The client’s goal was to help individuals plan and achieve their financial goals. In this case study, we will explore how our strategic SEO campaign led to remarkable results, including increased revenue and user engagement for our client.
02. The Challenge
The client faced several key challenges:
- Low Organic Visibility: The platform was not ranking well for crucial financial planning and goal-setting keywords, limiting its organic reach.
- High Bounce Rates: Many website visitors bounced quickly, indicating difficulties in finding relevant information.
- Competitive Landscape: The financial planning sector is highly competitive, making it challenging to stand out in search results.
- Limited User Engagement: The website struggled to engage users effectively, resulting in a lower conversion rate.
03. The Solution
Our SEO campaign was designed to address these challenges comprehensively:
- Keyword Research and Optimization: Thorough keyword research was conducted to identify high-value, relevant keywords related to financial goal planning. These keywords were strategically incorporated into the platform’s content, including blog articles, guides, and landing pages.
- Content Enhancement: We revamped existing content and produced new, informative, and actionable content that helped users understand and implement goal-based financial planning. This content included step-by-step guides, case studies, and interactive tools to aid users in setting and achieving their financial goals.
- Technical SEO: We improved the website’s technical SEO by optimizing page load times, fixing broken links, and ensuring mobile-friendliness, enhancing the user experience.
- User Experience (UX) Improvement: The website’s design and navigation were improved to make it more intuitive, further reducing bounce rates.
- Link Building: We developed a strategic link-building plan, obtaining high-quality backlinks from authoritative financial websites to enhance the platform’s credibility.
- Conversion Optimization: We analyzed user behavior and made changes to improve the website’s conversion rate. This included optimizing call-to-action buttons and forms.
03. The Result
The results of our SEO campaign for the goal-based planner client were highly promising:
- Organic Traffic Growth: Organic search traffic increased by 58% within six months, leading to a significantly larger user base.
- Lower Bounce Rates: Improved user experience and more engaging content resulted in a 20% reduction in bounce rates, demonstrating that users were finding valuable information.
- Higher Conversions: The platform’s conversion rate increased by 30%, leading to a substantial boost in revenue.
- Top Search Rankings: Our client secured top rankings for essential financial planning and goal-setting keywords, positioning them as a trusted leader in the industry.
- Revenue Growth: The increased user engagement and improved conversion rate directly translated into a notable growth in revenue for the platform.
